Hello — I’m Ell, a Senior Brand & Visual Designer.

Originally born in New York City, I spent most of my life in Philadelphia before recently relocating to South Florida.

My background spans a range of fast-paced startup environments, where I’ve had the opportunity to help build brands from the ground up across automotive and tech. About four years ago, I made the decision to pivot into B2B healthcare — an industry I had always been interested in for its complexity, scale, and real-world impact.

What began as a more traditional senior design role quickly evolved into something much more strategic. Over time, I became increasingly focused on the systems behind the work — creating scalable frameworks, improving consistency across teams, simplifying complex information, and helping organizations communicate with greater clarity and intention.

Today, my work sits at the intersection of brand, storytelling, and operational design thinking. I enjoy collaborating cross-functionally to build thoughtful visual systems, presentations, campaigns, and digital experiences that not only look cohesive, but function cohesively as well.

My strengths are rooted in clarity, organization, systems thinking, and bringing structure to ambiguity — helping teams create work that feels intentional, scalable, and easy to understand.

Outside of work, I’m constantly exploring new ways of thinking, creating, and experiencing the world around me. I enjoy spending time in nature, traveling, meeting new people, discovering new cafés, photographing everyday moments, and finding inspiration in the details most people overlook.

I’m naturally curious about why certain experiences, brands, and environments resonate more than others, and I’m especially drawn to the small details that make something feel thoughtful, intentional, and well considered.

Get in touch!