Market analysis revealed two powerful differentiators that were under-communicated: Gettacar’s Net Promoter Score (NPS) and customer guarantee, both performing 5x above industry standards. Despite strong performance, brand messaging lacked clarity around these key advantages.

Create a memorable and scalable concept that introduced Gettacar’s core value propositions to high-intent shoppers and elevated awareness across key markets through a cohesive multi-channel campaign.

Developed a 360° integrated campaign centered around the “5x” message, reinforcing Gettacar’s core brand positioning while clearly differentiating it from traditional dealerships.

The campaign spanned digital, OOH, social, OTT, and web touchpoints, targeting high-consideration audiences and expanding presence across major DMAs including New York, New Jersey, D.C., and Philadelphia.

By simplifying complex performance metrics into a bold, unified narrative, the work strengthened brand recognition, clarified Gettacar’s value proposition, and positioned the company as a modern alternative to conventional car buying.

The campaign clarified Gettacar’s value proposition and brought greater visibility to previously under-communicated strengths. By translating performance metrics into a clear, memorable narrative, the work improved brand recognition and helped position Gettacar as a credible, modern alternative to traditional dealerships across key markets.