Car Dealership Guy is the leading media platform in automotive retail, delivering news, content, and insights that help dealers and industry professionals stay informed and ahead.

Built from real-world experience inside the car business, Car Dealership Guy reaches 55,000+ dealers, vendors, and industry leaders through daily reporting, original analysis, live shows, and trusted industry coverage.

Car Dealership Guy began as an anonymous account on X, sharing candid insights and industry commentary that quickly gained massive traction across the automotive space. What started as a creative outlet rapidly evolved into a growing media brand — spanning a podcast, newsletter, social channels, and industry services — reaching millions of impressions each month.

As the audience expanded, the existing visual identity no longer matched the scale or credibility of the platform. The brand needed to evolve without losing the intrigue that came from its anonymity. The challenge was to elevate the logo into something more refined and timeless — a mark that could stand on its own, maintain recognizability through the established yellow color, and feel sophisticated enough to support a fast-growing media company.

I led the vision and direction by sourcing the right creative partner and guiding the process end-to-end — ensuring the new identity felt clean, upscale, and strategically aligned with the brand’s evolution while preserving the mystique that made Car Dealership Guy so compelling.

The goal was to refine — not reinvent — the identity. I approached the redesign by preserving the elements that made the brand instantly recognizable while introducing a more elevated, timeless visual system that could grow alongside the expanding media platform.

I sourced and directed the project to help bring the vision to life, guiding the development of a cleaner, more intentional mark that balanced anonymity with authority. The updated logo was designed to function confidently in black and white, ensuring flexibility across podcasts, social media, newsletters, and future brand extensions, while maintaining yellow as the brand’s core recognizable accent.

Through art direction, iteration, and close collaboration, we evolved the original concept into a refined identity that feels editorial, scalable, and built for longevity — allowing Car Dealership Guy to transition from a fast-growing anonymous account into a credible, multi-channel media brand.

Since the redesign, Car Dealership Guy has continued to scale into a trusted multi-channel media brand, reaching 55,000+ dealers, vendors, and industry leaders through daily reporting, original analysis, and live programming. With a following approaching 500K on X, the platform has gained visibility among some of the most influential voices in business and automotive, earning recognition from major outlets including Apple News, Forbes, and the New York Post.

The refined identity helped support the brand’s evolution from a fast-growing anonymous account into a credible, editorial-driven media presence — strengthening industry authority while creating a scalable foundation for continued growth.