Gettacar’s Social Media Strategy

Role: Strategy, Design & Direction

Overview

As an early-stage startup, Gettacar lacked a defined social presence and cohesive voice across platforms. The challenge was to establish a clear brand narrative, define target audiences, and build a scalable social strategy that aligned with broader marketing goals.

Goal

Increase brand awareness, engagement, and site traffic by developing a consistent, recognizable social presence across key channels.

Solution

Developed and implemented a comprehensive social media strategy grounded in customer personas, brand voice, and visual consistency. Partnered with influencers to expand reach and strengthen brand visibility while maintaining a cohesive creative direction across platforms.

The strategy scaled Gettacar’s social presence from 0 to 37K followers across Facebook, Instagram, and TikTok, helping establish a stronger digital footprint and drive meaningful engagement.