DanisAuto
The most likable dealer on the planet.
DanisAuto is a Philadelphia used car dealership that set out to change what buying a used car felt like. While most dealers in the market still rely on old-school tactics and high-pressure sales, DanisAuto built its brand around the opposite — transparency, real care for people and community. I designed campaigns, OOH, digital, social, and brand collateral — and concepted "Pop That Trunk," one of the biggest campaigns for the brand. It became a local phenomenon: customers came to the dealership specifically to be part of it. The company scaled from $7M to $30M revenue through scalable, brand-aligned creative and increased audience engagement.
Role: Graphic design
Client: DanisAuto (in-house)
Deliverables: Campaign creative, OOH, digital, social, print, and brand collateral
Approach
The category was crowded and looked the same. Most dealers ran nearly identical advertising, all leaning on the same old-school tactics. DanisAuto's mission was different: change what buying a used car felt like, not just where it happened. Marketing programs like Pop That Trunk made that mission visible in every customer transaction, while separate community programs, like holiday car donations to families in need, extended it beyond the storefront.
Principles that shaped the work
Community over transaction. Every campaign had to feel like a moment for the neighborhood, not a sales pitch.
The experience is the brand. Pop That Trunk turned every car purchase into a public moment, gift in the trunk, chant on delivery, line spreading down the block. It wasn't an ad; it was the brand made tangible.
One visual system across every channel. Black, white, and red working from bus wraps to letterhead, consistent enough to be memorable, flexible enough for each touchpoint.
Built for the block. The brand had to feel like Philadelphia, not like a dealership in any city.
“Pop That Trunk” campaign
