As Senior Visual Designer at ParetoHealth, partnered with marketing, events, and leadership teams to translate complex ideas into cohesive brand experiences. Led visual direction across experiential environments, presentations, and campaign materials—helping bring clarity and consistency to high-impact organizational moments.

ParetoHealth operates in a highly complex space where messaging must resonate with multiple audiences—from internal stakeholders to external partners and event attendees. Projects often required balancing strategic clarity with speed, aligning evolving brand standards across physical environments, digital assets, and executive-level communications.

Developed scalable visual systems that connected brand storytelling across events, presentations, and campaign materials. This included:

• Designing large-scale environmental graphics and branded event experiences

• Creating executive-ready presentation frameworks

• Translating marketing strategy into clear visual narratives

• Maintaining consistency across a wide range of touchpoints while adapting to fast-moving timelines

The approach focused on clarity, cohesion, and adaptability—ensuring teams could confidently communicate complex ideas through design.

The work helped elevate ParetoHealth’s brand presence across major events and marketing initiatives, enabling clearer communication and a more cohesive visual experience. By aligning design systems across teams, projects moved faster and leadership was able to present ideas with greater confidence and consistency.